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Jacob’s writing
The honest version of building, posted on LinkedIn and the Wren blog.
Topic
Platform
- Turn 'we already use a competitor' into a discovery callI typically beat myself up after sales calls. Not because I didn't close. Because I didn't feel like I learned enough. That felt like the real failure. Early on at…
- What makes you ask?"What makes you ask?" That was one of the most powerful questions I could ask on a sales call. Most salespeople answer the question a prospect asks them. "Does your…
- The AI-Powered Investor List and Warm Intro PlaybookIf I was preparing to raise money today, here's exactly how I'd do it. Warm intros are the standard. They signal hustle. More importantly, they create immediate trust…
- Entrepreneurship, Suffering, and the Refusal to AcceptSuffering = Pain × Resistance. Nine years of founding a company taught me that equation in ways I didn't expect. There's a Buddhist-inspired framework, developed by a…
- What my own LinkedIn data saysLinkedIn's native analytics are useless. That's one of the reasons I built Wren. Wren started as a personal project and has grown to something others are getting value…
- Why I built WrenBuilding products is getting easier, so every market is about to get noisier. The people who build a real presence now will have an advantage that compounds for years.…
- Getting the Buyer Off the Other Side of the TableOne of the biggest places I see sales reps struggle is getting to the budget holder. I think this is because most reps treat discovery as qualification. Figure out if…
- Why We Made Perch Harder to BuyWe added friction to our sales process. On purpose. Most sales advice says to remove every obstacle. Make it easy to say yes. Get the demo on the calendar as fast as you…
- Nine years of Perch in 45 minutes9 years building Perch. 45 minutes to share what we learned. Last week I joined the Profluence community for a fireside chat with Andrew Petcash. They're building…
- Launching WrenI'm launching something new. A side project for now, but let me know if it should be something more. It's an AI writing collaborator for LinkedIn. Here's the bet:…
- How context makes an AI evening brief actually workHave you used AI to generate you an "Morning brief?" Has yours actually been useful? Most people try it once or twice and quietly stop. Not because AI can't help, but…
- Back at MIT DeltaV, ten years laterTen years ago, I went through MIT DeltaV as a founder. This year, I had the pleasure of being a mentor and attending their Investor Day. The room has changed. The…
- A reintroductionTime for a LinkedIn reintroduction 👋 I'm Jacob. An MIT trained mechanical engineer turned entrepreneur. I sold my company recently and I'm figuring out what I want the…
- AI Didn't Write This Post. Kind Of.I use AI to help me write my LinkedIn posts. There. Now you know. There's a lot of noise on LinkedIn right now about "AI slop." LinkedIn even built a button to label it.…
- How to post on LinkedIn consistently when you have no time ↗A working system for busy experts: capture ideas as they happen, lower the cost per post with a staged process, and stop writing from a blank page.
- Why your LinkedIn posts don't sound like you ↗The most common reason AI-assisted posts fall flat, and how a voice profile built from your own writing fixes it.